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At the recent EMCC APAC 5-Day Accreditation Challenge running from August to September 2021, one of the running themes that our participants were encouraged to pay meticulous attention to, was EMCC Global Code Of Ethics - https://www.emccglobal.org/leadership-development/ethics/ (Welcome to download your copy of ethics in your language here, as this will come up in the discussions as mentioned in further details).


Global Code of Ethics is an initiative started by EMCC Global and Association for Coaching to support excellence in coaching, mentoring and supervision and have wider impact through ethical decision makings. EMCC APAC is looking forward to making it into a live and informal quarterly event in the year 2021-2022 to deep dive into ethics and what it means for coaching as a profession.


Ethics is as much about morality and principles as it is about choices we make. As coaches, we constantly face decisions that effect the quality of our service to others that inadvertently reflect upon ourselves. We are aware that due to the nature of our job, the outcomes that we reach 'in the clients' best interest' have wider consequences. We are aware of the responsibility we have for our actions. Let's imagine the following scenarios –


  1. While working with a high-profile client, you have developed an excellent rapport. That trust has led him to share his personal life details with you where it came upon that on one occasion the executive hit his wife.
  2. The person you are coaching for a corporate client is engaged in illegal trading.
  3. The pastor of the church that you go to has referred a member to you that suffers from halitosis.


Some of the contents that will be discussed in the discussion groups are as follows:


  • What are ethics and why they matter?
  • Standards of care as they pertain to coaching
  • Cultural competence- additional considerations
  • Creating psychological safety as part of an ethical framework
  • Dual and multiple relationships and boundaries in coaching
  • Implicit and explicit contracting with clients
  • The sense of touch and it's context in coaching in cultures
  • Termination of contract with reference to abandonment of client etc.

Ethical decision-making is challenging at best; downright difficult at worst.Still, we need to be ethical as professional coaches because it defines who we are individually and as a society.We already see and feel the risks involved : that our society might fall into chaos if we accept that each of us could pick and choose what the right thing to do is.


The invitation is to take part in the discussions to set the standards of best practices in coaching in ethical terms and advocate the norms of behavior that everyone in coaching, mentoring and supervision should follow.

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